<p data-start="68" data-end="647">In&nbsp;<span class="whitespace-normal">Biarritz</span>, where the Atlantic meets a restless creative spirit, <span class="whitespace-normal">Gabrielle Chanel</span> did more than establish a couture house in 1915 &mdash; she rewrote the language of fashion.</p>

<section class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-69f0d151-09a8-83ea-82bb-a1845a7d78fb-0" data-testid="conversation-turn-8" data-scroll-anchor="false" data-turn="assistant">
<div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)">
<div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn">
<div class="flex max-w-full flex-col gap-4 grow">
<div data-message-author-role="assistant" data-message-id="7b1e2987-2447-4c91-8833-aa64c21dd227" dir="auto" data-message-model-slug="gpt-5-3" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1" data-turn-start-message="true" tabindex="0">
<div class="flex w-full flex-col gap-1 empty:hidden">
<div class="markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling">
<p data-start="68" data-end="647">For <span class="whitespace-normal">CHANEL</span>, this coastal city became the birthplace of a new elegance: liberated, functional, and deeply modern. Over a century later, that founding vision resonates in the Cruise 2026/27 collection by <span class="whitespace-normal">Matthieu Blazy</span>, a debut that returns to the origins while projecting the House firmly into the present.</p>
<h3 data-section-id="1bhwkcr" data-start="649" data-end="673">A COASTAL REVOLUTION</h3>
<p data-start="675" data-end="968">When Gabrielle Chanel arrived in Biarritz, she stepped away from the rigid codes of Parisian salons and European courts. Here, elegance unfolded differently &mdash; less about display, more about movement. The ocean dictated a new rhythm, one that demanded practicality without sacrificing allure.</p>
<p data-start="970" data-end="1351">At the Villa de Larralde, just steps from the beach and casino, Chanel established her ateliers, boutique, and private apartment. The space anticipated what would later become the iconic 31 rue Cambon in Paris &mdash; a complete universe where creation, presentation, and life intertwined seamlessly. But it was not just a physical space that took shape in Biarritz; it was a philosophy.</p>
<p data-start="1353" data-end="1748">Chanel&rsquo;s use of jersey &mdash; until then confined to underwear &mdash; was nothing short of radical. Alongside linen and cotton, she transformed humble materials into garments that followed the body rather than restricting it. Capes, dresses, and early sportswear silhouettes allowed women to move freely between interior and exterior worlds, between day and evening, between convention and independence.</p>
<p data-start="1750" data-end="1876">The success was immediate. More importantly, it marked a shift: fashion was no longer about ornamentation, but about attitude.</p>
<h3 data-section-id="15h4eq2" data-start="1878" data-end="1910">THE BIRTH OF THE CHANEL CODE</h3>
<p data-start="1912" data-end="2165">Biarritz crystallized what would become the enduring codes of the House: simplicity, precision, functionality. Chanel introduced pared-down lines and a graphic clarity that echoed the rising Art Deco movement &mdash; a modernity both rigorous and seductive.</p>
<p data-start="2167" data-end="2320">This was not fashion as decoration, but fashion as identity. Women were no longer dressed to conform, but to exist &mdash; actively, confidently, autonomously.</p>
<p data-start="2322" data-end="2817">The cultural context amplified this transformation. Biarritz, at the time, was alive with artistic energy. Figures such as <span class="whitespace-normal">Igor Stravinsky</span>, <span class="whitespace-normal">Jean Cocteau</span>, and <span class="whitespace-normal">Pablo Picasso</span> moved through its landscapes, drawn by the same sense of freedom and experimentation. Chanel was not apart from this world &mdash; she was deeply embedded within it. Her work echoed the spirit of a city where boundaries dissolved and disciplines intersected.</p>
<h3 data-section-id="1x2d638" data-start="2819" data-end="2846">SOUS LE SALON, LA PLAGE</h3>
<p data-start="2848" data-end="3084">For Cruise 2026/27, Matthieu Blazy revisits this pivotal moment with both reverence and playfulness. His vision embraces what he describes as a balance between &ldquo;function and fiction&rdquo; &mdash; a tension that feels particularly relevant today.</p>
<p data-start="3086" data-end="3329">The collection dissolves traditional hierarchies: workwear meets couture, sailors&rsquo; uniforms meet evening gowns, the rigor of tailoring meets the fluidity of beachwear. The salon, once a symbol of formality, slips effortlessly into the beach.</p>
<p data-start="3331" data-end="3600">There is movement everywhere &mdash; in fluttering silk foulards, in raffia skirts that echo the rustle of the wind, in washed cotton canvases that carry the memory of salt and sun. The Basque stripe becomes a visual thread, linking silhouettes across contexts and moments.</p>
<p data-start="3602" data-end="3955">At the heart of the collection lies a foundational gesture: the return of Chanel&rsquo;s black dress. First introduced in 1926 as a radical proposition, it reappears here as look one &mdash; precise, stripped back, and quietly subversive. What was once revolutionary has become archetypal, yet its power remains intact: to reveal the wearer rather than conceal her.</p>
<h3 data-section-id="1eklz11" data-start="3957" data-end="3978">A LIVING HERITAGE</h3>
<p data-start="3980" data-end="4391">The Cruise 2026/27 show is not simply a retrospective. It is a continuation of a story still being written. The renovation of the Villa de Larralde, now hosting an ephemeral boutique, reactivates a historic site as a living space of creation and exchange. The House&rsquo;s partnership with the Biarritz Film Festival &mdash; <em data-start="4294" data-end="4312">Nouvelles Vagues</em> &mdash; further anchors this dialogue between past and present, fashion and culture.</p>
<p data-start="4393" data-end="4703">Through the lens of photographer and director Julien Martinez Leclerc, the show&rsquo;s visual narrative &mdash; in stark black and white &mdash; captures the poetic force of this environment. Model Noor Khan and dancer Kirill Sokołowski embody a world in motion, where clothing becomes an extension of the body and its freedom.</p>
<h3 data-section-id="95ponx" data-start="4705" data-end="4730">THE SPIRIT OF THE SEA</h3>
<p data-start="4732" data-end="4920">For L&rsquo;Officiel St Barth, this collection resonates with a familiar language. It speaks to island life, to the rhythm of the elements, to a way of dressing shaped by sun, wind, and water.</p>
<p data-start="4922" data-end="5066">Chanel in Biarritz was never about escape &mdash; it was about transformation. About redefining elegance through ease, and power through simplicity.</p>
<p data-start="5068" data-end="5148">More than a century later, that vision feels not only relevant, but essential.</p>
<p data-start="5150" data-end="5253" data-is-last-node="" data-is-only-node="">Because, as Gabrielle Chanel herself once declared:<br data-start="5201" data-end="5204">&ldquo;There is no beauty without freedom of the body.&rdquo;</p>
</div>
</div>
</div>
</div>
<div class="z-0 flex min-h-[46px] justify-start">www.chanel.com</div>
<div class="mt-3 w-full empty:hidden"></div>
</div>
</div>
</section>

Chanel & Biarritz, Sous le salon la plage

Tags

Articles associés

Beauty

Chanel N°5 Eau de Toilette

Man

BLEU DE CHANEL L’EXCLUSIF

Woman

Taken by Sturm

Recommandé pour vous

Food

Bagatelle St Barth, à Gustavia, l’art du dîner qui se prolonge

Art

Summer Exhibition at Space Gallery St Barth

Food

GYP SEA Beach Club: A tropical oasis in Saint-Barth

Woman

Commodity: A New Dimension in Fragrance

Pop culture

L’Officiel St Barth x Le Domaine Padel

Woman

L’Amour à la plage

Woman

Gustavia Harbor Stroll

Woman

At Schiaparelli, Daniel Roseberry Transforms the Void into a Couture Laboratory